Sticky SEO

Sticky SEO is not just the art of getting people to your site but keeping them there. Getting people to your site (Standard SEO) is done through looking at the SEO diamond and ensuring you cover all the points. Sticky SEO is much more than that - it looks at the usability of the site and ensure that the site give the user an 'enjoyable experience'.

A representitive from Google said...

"the key for webmasters is to make users happy so they find your site useful, bookmark your site, return to your site, recommend your site, link to your site, etc. Pretty much everything we write algorithmically re: web search is designed to maximize user happiness, so anything webmasters do to increase that is likely to improve their site’s presence in Google"

We work on the the sticky side of SEO not just the optimisation side. Ensuring the site is sticky and people can use it for the purpose they visited.